德合家,中國市場地板渠道品牌。
歐洲是裝飾性木地板的發祥地,木地板文化源遠流長,是眾多精美絕倫地板品牌的原產地。德合家專注于歐洲進口地板,致力于傳遞歐洲地板之美,萃取歐洲地板精化,打造一個屬于中國,為中國用戶更好享受世界而存在的歐洲地板渠道品牌。
德合家定位于歐洲地板嚴選,區別于其他地板渠道品牌,通過五大嚴選戰略,即:嚴選品牌與產地、嚴選供應鏈合作商、嚴選每個產品、嚴選環保認證體系、嚴選營銷渠道。
雖然進口歐洲產品,但德合家為中國用戶嚴選,我們不崇洋,我們為中國用戶引進的歐洲地板是資源型產品。我們洋為中用,去粗取精。中國用戶有能力、有資格享用全世界最好的地板產品。嚴選這件事交給德合家,站在這個高度,我們平視世界,引進中國用戶喜愛的歐洲地板。
德合家用戶畫像,有品位、有主見、熱愛美好生活的中產、新中產、精英人群。
德合家的品牌優勢在于供應鏈優勢和服務優勢。通過與 SINOLIGHT- 中輕集團、COSCO 中遠集團等業務伙伴的緊密協同,實現了強大的外貿采購能力,具有隨時供應數十萬平米歐洲地板的現貨能力。同時建立了一流的倉儲物流系統,在天津、重慶、福州設立了現代化的倉儲基地。
高效運轉供應鏈體系,切實解決了進口產品供應周期漫長的痛點。
在全國近百座城市擁有專賣店展廳,主要位于紅星、居然、歐亞達、馬會、富森、環渤海等知名建材賣場。這些展廳由德合家城市代理商開沒并運營。他們是一線服務團隊,行業經驗豐富、受過專業培訓、并且敬業愛崗,是客戶服務的中堅力量。
Deho, a floor products channel brand for China market.
With a long history of wood flooring culture, Europe is either the birthplace of decorative wood flooring, or the origin of many exquisite flooring brands. Deho focuses on European imported floorings and is committed to convey the beauty of European floorings and select the best European floorings.
Deho is positioned in the European floor select, different from other floor channel brands, through five strict selecting strategies of selection of brand and origin, selection of supply chain partners, selection of each floor products, selection of environmental protection certification system and selection of marketing channels.
Though importing from Europe, Deho strictly makes selections for Chinese users. we do not worship western cultures, just for our Chinese customers, introduce European floors of resource oriented products. We take them to our Chinese consumers. They have the ability and qualification to enjoy the world's best flooring products. Deho takes the responsibility of selections, standing at this height, looking at the world and introducing the European floors of which Chinese consumers are fond.
Deho’s users portrait is of being tasteful and independent. They are the middle class, the new middle class and elites who have been pursuing a better life.
Deho's advantage lies in supply chain and service. Through close cooperation with business partners of SINOLIGHT Group and COSCO Group, we have realized strong foreign trade purchasing capacities and had the stock of several hundred thousand square meters of European flooring at any time. Meanwhile, we have established a first-class warehousing and logistics system and set up modern warehousing bases in Tianjin, Chongqing and Fuzhou. The efficient operation of the supply chain system effectively solves the pain point of the long supply cycle of imported products.
In about one hundred cities, Deho has had franchised showrooms, mainly in Red Star Macalline, Easy-home, Oyada, Mahui, fusen-noble house, Huanbohai and other well-known building materials shopping malls. These showrooms are opened and operated by the local agents of Deho. They have the first class service teams, who are experienced in the floor industry, with professional trainings, dedicated to their works and the backbone of customer services.